Yes, sensorial marketing exists.

It is the communication of a message through all the senses instead of funneling it through just the ears and eyes. In Canada, Senscity is the agency on the avant-garde of this new frontier.
Senscity specializes in original, personalized marketing strategies that leverage the natural human longing for new sensations-strategies that succeed because they not only penetrate, they permeate.
Irrespective of your company's field, Senscity has the expertise to create a powerful multi-sensorial communications strategy for you by crafting a subtle, pervasive atmosphere that will revolutionize the experience you provide your clients.

Senscity sensorial marketing

Sensorial marketing is the new communications tool that any company looking to define or consolidate their brand personality can't live without.
Sensorial marketing is a more subtle communications tool than the usual approach... and, at the same time, it is more visceral. By more directly accessing consumers’ emotions and memories, we create a comfort zone of relaxed confidence – and an atmosphere to which they want to return.
Sensorial marketing has the unique power of creating new aesthetic references for consumers so your brand is perceived as a sure value, a benchmark.

The solutions

Musical marketing

It is well-known that music has the power to induce emotions, create pleasurable sensations, and maintain a good mood. We know it can cause crowds to stand up and dance, but it can also stimulate sales.
By using the right musical message, you can optimise your brand identity and stand out from the competition. You can also create an intimate relationship with the consumer and encourage loyalty.

Olfactory marketing

The most primitive sense is the sense of smell, which is managed by the part of the brain that deals with emotions and memory – and memories associated with scents are known to last longer than those associated with sight. Thus, people can have positive, long-lasting memories of a banner associated with a given scent. Furthermore, fragrances create a welcoming environment that attracts clients into the store and, among other things, affects the length of their visit… and their purchase intentions: 75% of which are impulsive.
If you're out to create a good impression or leave clients with a pleasant memory, aromas are certainly one of the most powerful tools to do just that.
If your retail outlet is pervaded by an agreeable fragrance, you are creating satisfying memories that will inevitably be associated with your brand.

Visual marketing

With images you can entertain, inform and propose a lifestyle. By using visual marketing strategically, you can communicate directly to your clients and have them pay more attention to your brand.
Since over 80% of the information received by people comes in through the eyes, it is essential to stand out, and to create a personalized world.

Digital displays

The digital display is a door into the world of visual communications. Whether you're using the technology on the screen or any other platform, we deliver remarkable technology that allows you to integrate tailor-made visual content and personalized information.

Contact

Senscity
1619 rue William, Suite B
Montreal, Quebec, H3J 1R1
T. 514.273.0847
F. 514.273.0989